Sunday
12
May
2013

Mugs, merchandising and “Mad Mel”

 

Looking into the new digital publishing world of Melanie Phillips for today’s Observer Profile. This week Melanie Phillips launched a very intriguing internet portal where she’s marketing herself and her world view to a global (read: American) audience. It’s the mugs, T-shirts and baseball caps that have brought her the most flak in the British press, but the far more interesting story is what this represents. I think we’ll see a lot more writers, commentators and opinion-formers using the internet to assert their influence abroad using the internet. And they will all be claiming — as Melanie Phillips is — that they and they alone are “Britain’s most influential political commentator.” Let the games begin!

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