Mugs, merchandising and “Mad Mel”


Looking into the new digital publishing world of Melanie Phillips for today’s Observer Profile. This week Melanie Phillips launched a very intriguing internet portal where she’s marketing herself and her world view to a global (read: American) audience. It’s the mugs, T-shirts and baseball caps that have brought her the most flak in the British press, but the far more interesting story is what this represents. I think we’ll see a lot more writers, commentators and opinion-formers using the internet to assert their influence abroad using the internet. And they will all be claiming — as Melanie Phillips is — that they and they alone are “Britain’s most influential political commentator.” Let the games begin!


Comments are closed.

Latest Tweet

Featured In

The Guardian The Times The Telegraph The Independent Red London Evening Standard BBC BBC Radio 4