Baking Bad: The duffin/cronut craze


Not the first piece written on the cronut/duffin craze (in today’s Observer) and it won’t be the last. The most irritating thing about this “Franken-pastry” story, which has particularly caught the American imagination, is that all it does is make you want to try the hybrid sugar vehicles in question to judge for yourself. Which makes it all into a big marketing exercise. I’ve held off the Starbucks duffin for now. But this won’t last.


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