Sunday
13
October
2013

Baking Bad: The duffin/cronut craze

 

Not the first piece written on the cronut/duffin craze (in today’s Observer) and it won’t be the last. The most irritating thing about this “Franken-pastry” story, which has particularly caught the American imagination, is that all it does is make you want to try the hybrid sugar vehicles in question to judge for yourself. Which makes it all into a big marketing exercise. I’ve held off the Starbucks duffin for now. But this won’t last.

Comments

Comments are closed.

Latest Tweet

  • New theme tune whilst eating a biscuit brand available since 1970: "If you like a lot of bullshit on your Brexit, join our club."

Featured In

The Guardian The Times The Telegraph The Independent Red London Evening Standard BBC BBC Radio 4